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He’s now happily in a relationship, and although he was skeptical at first, he says high tech played a big role in his success. Market share numbers are based on percentage of all visits to U. sites in the online dating category, averaged over a 12-month period.
Internet dating sites are the love machines of the Web, and they’re big business. Most online dating sites generate the bulk of that revenue from subscriptions, although free, advertising-supported sites are starting to gain some ground.
The “scientific” matching services, such as e Harmony (which costs $59.95 for one month, $119.85 for three or $179.70 for six), Perfect Match and Chemistry.com, attempt to identify the most compatible matches for the user by asking anywhere from a few dozen to several hundred questions.
‘ The services then assemble a personality profile and use that against an algorithm that ranks users within a set of predefined categories; from there, the system produces a list of appropriate matches. Perfect Match.com, for example, issues recommended picks but also lets customers browse the “inventory” for themselves.
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They then narrow down the search by filtering prospects using criteria such as gender, ZIP code, race, religion, marital status and whether or not a person is a smoker.